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Jumat, 22 Agustus 2014

PENGANTAR BISNIS EDISI 2


Judul : PENGANTAR BISNIS EDISI 2
Pengarang : Drs. Indriyo Gitosudarmo, M.Com
Penerbit : Fakultas Ekonomi dan bisnis UGM                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
Cetakan                 : Ed. 2
Tahun Terbit : 1996
Bahasa : Indonesia
Jumlah Halaman : 356 hlm
Kertas Isi : HVS
Cover : Soft
Ukuran : 16 x 23 cm
Berat : 500 gram
Kondisi : Baru
Harga :  Rp       80,000diskon 15% diskon 15%
Bayar :  Rp       68,000
Stock : 1





PENGANTAR BISNIS EDISI 2
Pengarang: Drs. Indriyo Gitosudarmo, M.Com
Penerbit: Fakultas Ekonomi dan bisnis UGM

DAFTAR ISI

BAB 1 BISNIS DAN LINGKUNGAN
Pengertian bisnis
Kesempatan bisnis/ usaha
Pengaruh lingkungan
Pendekatan dalam melihat bisnis dan lingkungan
Hakikat bisnis
Mengapa belajar bisnis

BAB 2 TANGGUNG JAWAB SOSIAL SUATU BISNIS
Benturan dengan kepentingan masyarakat
Dorongan tanggung jawab sosial
Etika bisnis

BAB 3 BENTUK –BENTUK BADAN USAHA
Badan usaha milik negara
Koperasi
Swasta

BAB 4 POTENSI BISNIS DAN KEWIRAUSAHAAN
Identifikasi potensi bisnis
Penguasaan pasar
Enterprenuership/ kewirausahaan

BAB 5 BISNIS INTERNASIONAL
Hakikat bisnis internasional
Alasan melaksanakan bisnis internasional
Tahap-tahap dalam memasuki bisnis internasional
Hambatan dalam memasuki bisnis internasiolan
Perusahaan multinasional

BAB 6 FUNGSI PEMASARAN
Pengertian dan fungsi pemasaran
Pengertian pasar
Bentuk-bentuk persaingan
Jenis-jenis pasar
Manajemen pemasaran
Potensi pasar/ kesempatan pasar
Sasaran pasar
Bauran pemasaran

BAB 7 FUNGSI KEUANGAN
Kebutuhan finansial
Likuiditas
Rentabilitas
Solvabilitas
Leverage
Kesehatan finansial
Kredit modal kerja
Kriteria investasi

BAB 8 FUNGSI PRODUKSI
Hakikat fungsi produk
Perencanaan luas produksi
Perencanaan lokasi pabrik
Perencanaan layout pabrik
Perencanaan bahan baku

BAB 9 PROYEKSI KEBUTUHAN
Kondisi masa depan dan sumber data
Faktor-faktor dalam proyeksi
Metode proyeksi

BAB 10 FUNGSI MANAJEMEN
Peranan dan arti manajemen
Fungsi dan proses manajemen
Manajemen dan kepemimpinan
Pengembangan sumber daya manusia
Beberapa pengertian dalam manajemen
Keterampilan manajemen yang dibutuhkan
Ciri-ciri manajer profesional





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