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Senin, 25 Agustus 2014

KEWIRAUSAHAAN KIAT DAN PROSES MENUJU SUKSES EDISI 4


Judul : KEWIRAUSAHAAN KIAT DAN PROSES MENUJU SUKSES EDISI 4
Pengarang : Suryana
Penerbit : Salemba Empat                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Cetakan                 : Ed.4
Tahun Terbit : 2013
Bahasa : Indonesia
Jumlah Halaman : 298 hlm
Kertas Isi : HVS
Cover : Soft
Ukuran : 17 x 24 cm
Berat : 400 gram
Kondisi : Baru
Harga :  Rp       94,900diskon 15% diskon 15%
Bayar :  Rp       80.665
Stock : 1





KEWIRAUSAHAAN KIAT DAN PROSES MENUJU SUKSES EDISI 4
Pengarang: Suryana
Penerbit: Salemba Empat

DAFTAR ISI

BAB 1 RUANG LINGKUP DISIPLIN ILMU KEWIRAUSAHAAN
Disiplin ilmu kewirausahaan
Objek studi kewirausahaan
Perkembangan disiplin ilmu kewirausahaan

BAB 2 KONSEP, KONTEKS DAN HAKIKAT KEWIRAUSAHAAN
Konsep kewirausahaan
Konteks kewirausahaan
Hakikat, inti dan rahasia kewirausahaan

BAB 3 KARAKTERISTIK DAN NILAI-NILAI KEWIRAUSAHAAN
Karakteristik kewirausahaan
Karakteristik umum kewirausahaan yang berhasil
Nilai-nilai hakikat kewirausahaan
Sikap dan kepribadian kewirausahaan
Motif berprestasi dalam kewirausahaan

BAB 4 JENIS, FUNGSI DAN PERAN KEWIRAUSAHAAN
Jenis-jenis kewirausahaan
Fungsi kewirausahaan
Peran kewirausahaan

BAB 5 KREATIVITAS DAN KEINOVASIAN DALAM KEWIRAUSAHAAN
Berpikir kreatif
Berinovasi
Hasil berpikir kreatif dan inovatif

BAB 6 MODAL DASAR KEWIRAUSAHAAN
Modal kemauan, kemampuan dan pengetahuan
Modal insani kewirausahaan
Bekal kompetensi kewirausahaan

BAB 7 PROSES KEWIRAUSAHAAN
Proses awal kewirausahaan
Proses perkembangan kewirausahaan
Proses pertumbuhan kewirausahaan

BAB 8 FAKTOR PENDORONG DAN PENGHAMBAT KEBERHASILAN KEWIRAUSAHAAN
Langkah menuju keberhasilan kewirausahaan
Faktor-faktor pendorong keberhasulan kewirausahaan
Faktor-faktor penghambat kewirausahaan
Keuntungan dan kerugian kewirausahaan

BAB 9 IDE DAN LEPUANG KEWIRAUSAHAAN
Asal usul timbulnya ide kewirausahaan
Peluang dalam kewirausahaan

BAB 10 KEWIRAUSAHAAN DALAM KONTEKS BISNIS
Memulai usaha/ bisnis baru
Langkah-langkah memasuki bisnis baru
Merintis usaha/ bisnis baru
Hambatan dalam memasuki industri
Membeli perusahaan yang sudah ada
Waralaba
Perlindungan hukum terhadap perusahaan

BAB 11 ANALISIS BISNIS DAN STUDI KELAYAKAN USAHA
Studi kelayakan usaha
Proses dan tahapan studi kelayakan
Analisis kelayakan bisnis
Penyusunan laporan studi kelayakan bisnis
Evaluasi dan perisapan bisnis baru

BAB 12 PERENCANAAN, PENGELOLAAN DAN STRATEGI BISNIS
Perencanana usaha
Pengelolaan keuangan
Teknik dan strategi pemasaran
Bauran pemasaran
Kiat-kiat pemasaran bagi bisnis baru
Teknik pengembanan usaha
Menajemen dan strategi kewirausahaan
Memelihara semangat kewirausahaan

BAB 13 PROFIL USAHA KECIL DAN MODEL PENGEMBANGANNYA
Profil usaha kecil
Kerangka hipotesis pengembangan usaha kecil

BAB 14 KOMPETENSI INTI DAN STRATEGI BERBASIS DALAM KEWIRAUSAHAAN
Kompetensi inti kewirausahaan
Strategi bersaing dalam kewirausahaan
Teori strategi generik dan keunggulan bersaing
Strategi the new

BAB 15 ETIKA BISNIS DAN BERWIRAUSAHA
Norma-norma dan etika bisnis/ kewirausahaan
Prinsip-prinsip etika dan perilaku kewirausahaan
Cara-cara mempertahankan standar etika kewirausahaan
Tanggung jawab perusahaan terhadap apra pemangku kepentingan

BAB 16 KEWIRAUSAHAAN DALAM KONTEKS GLOBAL
Tantangan global kewirausahaan
Menuju pasar internasional






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